| Description: | These are the pure service providers like an auto repair shop. These businesses process thousands of dollars in the form of credit card transactions, which means they will be shelling out hundreds of bucks in fees. Now, if a typical merchant services reseller program visits them and tells them that he will reduce a few cents in their fee, then there is a good chance they might not leave their existing processor. This is because they will have to go through the long merchant account setup process again for just a few cents. However, if you tell them to eliminate their fees, they will definitely consider your offer. Offering Goods: These are the businesses that purely sell physical goods like a gift shop or a grocery store. These businesses also process a massive amount of credit card transactions every month and likely pay hundreds of dollars in fees. You can pitch your zero-fee solution to them as well and get them on board. Everyone likes to save as much as they can; they will too! Offering Both: There is another form of business that offers both the physical products and the services. A restaurant is the best example of this. They cook the food, which is the service, and then they sell it to customers, which is a product. These businesses also receive lots of customers on a monthly basis, and most of them pay via credit card. You can offer the zero-fee solution to them as well. |